Our LORE
"Lore" refers to the accumulated knowledge and beliefs held by a group, passed down through generations by oral tradition. This resonates deeply with us, as we are dedicated to sharing ancient wisdom for modern wellness, honouring the traditions and teachings of our ancestors.
Community
As a 100% Australian-owned and operated First Nation business, LORE Australia emphasises community support and empowerment. We honour Country and support First Nation communities by sourcing and harvesting ingredients sustainably, using traditional methods like wild harvesting and farming. This approach contributes to the economic well-being of these communities.
We value meaningful relationships with our suppliers and partners, recognising their vital role in our business and the wider community. At LORE Australia, community support is not just a value—it’s a core part of our identity.
Health and Wellness
We prioritise our customers' well-being by offering products made from premium native Australian ingredients, known for their health benefits and medicinal properties.
At the heart of our range is Guradji, our exclusive traditional native plant with potent anti-inflammatory and antioxidant properties.
By using innovative practices, including ancient methods and generational knowledge of hand-curing and sun-drying, we preserve the potency and authenticity of our ingredients, ensuring our products deliver exceptional quality and effectiveness.
Sustainability
Our commitment to sustainability is reflected in every aspect of our operations, from local sourcing and traditional organic farming to wild harvesting and using plastic-free, recyclable, or biodegradable packaging.
We honour Country by respecting traditional knowledge, ensuring fair working conditions, and minimising our environmental impact.
By using Australian native ingredients and sustainable production methods, we take responsibility for our environment and community, believing that positive change begins with us.
Innovation
At LORE Australia, our innovation stems from using traditional knowledge for modern wellness.
By incorporating ancient practices like traditional farming, wild harvesting, hand-curing, and sun-drying, we preserve the potency and authenticity of our ingredients. This approach ensures the genuine taste of Australian wellness and reflects our commitment to honouring tradition and Country while serving today's wellness consumers.
Authenticity
At LORE Australia, authenticity is our cornerstone. We are committed to genuine connections with First Nations culture and heritage, ensuring our sourcing, practices, and products reflect this.
From hand-selecting native ingredients to using ancient techniques like traditional farming and wild harvesting, every step embodies our dedication to authenticity.
We stay true to our people and Country, offering our customers an authentic taste of Australia while honouring the integrity and spirit of our ancestors.
